17 Jun THE COLUMBIA RUNNERS CONQUER MILAN.
A sports event with Columbia and the ultratrailer Katia Fori.
It was a morning of sport for those who were at the 7Game store in Piazza Argentina in Milan, Saturday, May 24.
Columbia, a legendary brand for sports and outdoor activities lovers, welcomed journalists, bloggers and many athletes to live together a unique running experience in the company of an exceptional athlete: the Italian ultratrailer champion Katia Fori.
During the first part of the morning, the very sporty Juliana Moreira interviewed Katia to know anecdotes and secrets to be able to run at best. Immediately afterwards, the participants could put her advice into practice by running alongside her on a route of about 7km through the city!
An event ideated and organized by the Opinion Leader team that managed to bring some of that sense of freedom that has always distinguished Columbia, even in a city like Milan!
Relive the emotions of the Columbia Running Experience by watching the video of the event: